Patagonia’s Vice President of Public Engagement
RICK RIDGEWAY, is Patagonia’s Vice President of Public Engagement where he implements the company’s mission statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. On his watch, the company has implemented vanguard environmental and sustainability initiatives including Freedom to Roam, Common Threads and the Footprint Chronicles. He has also co-founded the Sustainable Apparel Coalition (SAC). Rick is recognized as one of the world’s foremost mountaineers and adventurers, making the first American ascent of K2, considered the hardest mountain in the world to climb. He has produced and directed several documentary films, written dozens of magazine articles and six books. National Geographic recently honored him with its “Lifetime Achievement in Adventure” award. Rick lives with his wife in Ojai, California, and they have three grown children.