Chief Marketing Officer for Conservation International
Anastasia Khoo is the Chief Marketing Officer for Conservation International. In this capacity, Khoo oversees innovative organizational communications and marketing strategies--positioning CI as a leader in the field.
Prior to joining CI, Khoo was the CMO for the Human Rights Campaign, the country's largest organization dedicated to lesbian, gay, bisexual, transgender and queer equality. She led historic marketing efforts associated with three U.S. Supreme Court cases, federal legislation ranging from the repeal of "Don't Ask, Don't Tell" to the introduction of the Equality Act, five election cycles and many other media moments that have helped change the course of history. Khoo was the architect many of HRC's high-profile public relations campaigns including "The People's Brief," the largest public brief ever submitted to the Supreme Court with more than 200,000 signatures in support of marriage equality; "All God's Children," the first LGBTQ public relations campaign in the South; and the historic #LoveWins campaign garnering more than 7 million retweets worldwide.
Nowhere has this leadership been more notable than in the record-breaking "red equal sign" campaign in 2013. As historic marriage equality cases reached the United States Supreme Court, Khoo developed a strategic campaign to give HRC supporters an opportunity to show their support for marriage and be a part of history by changing their Facebook profile picture to a red-and-pink version of the HRC logo. In just a few short days, as many as 10 million people used the image on social media--including celebrities, major corporations and leading politicians. The logo was named 2013's "Symbol of the Year" and Facebook declared the campaign one of the most successful viral efforts in the site's history.
Khoo is a widely-sought commentator on marketing and digital media issues giving interviews in a wide variety of publications including The Today Show, The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. She’s given celebrated presentations at conferences like The Guardian’s Activate London Summit, Mashable Social Good and SXSW. And she continues to volunteer her time to share what she’s learned with other socially-minded nonprofits and brands.
Her work has garnered top honors including Mashable's "Best Social Media Campaign", PR Week's "Best Digital Campaign", Shorty Award for Social Good & "Best Facebook Campaign", APA Pollie Gold, PR News' "Best Social Good Campaign", SXSW "Best Digital Campaign", "Best Social Media Campaign" and the highly-coveted "Best in Show." Khoo has also received a wide variety of accolades including "Digital Innovator of the Year," "Gamechanger" and PR News "Top Women in PR." Most recently, Khoo joined an elite group of PR professionals with the "Champion of PR" award distinction from PR Week.
Prior to joining HRC, Khoo spent six years in the environmental movement with Greenpeace developing its communications and brand strategy as well as collaborating on a variety of high-profile corporate and grassroots campaigns. She has a bachelor's degree from Dickinson College.
Success in Conservation