Conservation is all about changing the behavior of people, which means that natural science alone is not enough. The power of story, positivity, and nudging people in the right direction can result in large-scale successes.
Sant Director, National Museum of Natural History, Smithsonian
CEO of Rare
Co-Creator of #OceanOptimism; Author of We Are Stardust
Science of community-based social marketing
author, "Houston, We Have A Narrative"; Prairie Starfish Productions
World’s Largest Beach Clean-Up; 2016 UNEP Champion of the Earth