[Skip to Content]
Toggle
CONTENT

Conservation Marketing

April 22, 2017 | 12:30 p.m. - 1:45 p.m.

Conserving biodiversity is in essence about managing human behavior and its impact on the natural world. One emerging field that works to influence human behavior to the benefit of people and nature is conservation marketing. This session will explore how marketing principles can improve the way we engage conservation stakeholders.

Speakers

Diogo VerĂ­ssimo

Diogo VerĂ­ssimo

David H. Smith Conservation Research Fellow; Society for Conservation Biology

Kelley Dennings

Kelley Dennings

President of the Social Marketing Association of North America

Sean Southey

Sean Southey

PCI Media