Founder and CEO, Tribal Planet, Inc.
Through the marketing and development of groundbreaking technologies, Jeff Martin has spent his career applying innovation to multimedia product design. Martin continues to build new mobile commerce channels by changing the way consumers engage with entertainment, industry and philanthropy.
In 2001 and 2008, Martin founded Tribal Brands and Tribal Technologies, respectively. Tribal Brands developed mCommerce solutions for a variety of consumer brands and was one of the first companies to drive more than one billion dollars in mobile-based sales for the entertainment industry through 17 global carrier alliances.
Tribal Technologies created one of the first intelligent databases behind mobile applications that predicted consumer behavior and interactions, powering unique mCommerce channels, and providing incentive programs for consumers. The extensive mobile analytics platform captured actionable, psychographic data highlighting user tastes and preferences collected through mobile devices. In 2014, Tribal Brands and Tribal Technologies were combined to create Tribal Planet.
In 2013 Martin founded mPowering, a 501(c)(3) nonprofit that transformed the way philanthropic causes collaborated and utilized mobile technology to fight global poverty; this helped change century-old behavior by building mobile rewards systems that provided instant, positive reinforcement for consumers that performed philanthropic actions around education, medicine and local commerce.
Martin was a founding member of the Verizon board of developers, served as a voting member of The National Recording Academy of Arts & Sciences / GRAMMY Awards, and was appointed by the Under- Secretary-General of the United Nations to the UNFPA Global Advisory Board for Innovation. Martin is a former international consultant for digital imaging technologies at the Graphic Arts Technical Foundation (GATF), through which he taught at Carnegie Mellon University’s Graduate School of Industrial Administration (GSIA). Martin has also taught at the Haas’ Executive Education Program at the University of California, Berkeley.
Prior to Tribal Planet, Martin helped pioneer the entertainment and new media markets divisions at Apple in the early 1990s for 9 years and was a direct report to Steve Jobs after the NEXT acquisition.