Communications Director, NBW
Tim Popa leads NBW’s communications team in articulating the firm’s mission, approach, and designs. He and his team are responsible for communicating complex ecological and design information to diverse audiences using a variety of media from print and web to film and radio. Tim believes in the power of landscape architecture to profoundly connect people to nature and our shared histories to create a more equitable and healthy society. Through a solid understanding of design, language and visual systems, he and his team bring innovation to the creation of interpretive exhibits in public landscapes and memorial sites. Current projects include Memorial Park Interpretation and Communication projects, the Communication Strategy for the Smithsonian Institute’s Changing Landscape Initiative, and the Interpretive Strategy for Machicomoco – a new public park focused on revealing the Virginia Algonquian landscape. Tim is also helping to guide the City of Asheville’s communications efforts for the Haywood Page project. His previous experience includes the creation, curation and production of cultural material – from books and films to visual installations and exhibitions. He has gained experience through work at independent music labels, art institutions and book and media publishers.