Rocky Sanchez Tirona
Vice-President for the Philippines and the Pacific Islands, Rare
Rocky Sanchez Tirona is Rare's Vice-President for the Philippines and the Pacific Islands, spearheading the implementation of Rare's global initiative, Fish Forever, in the two geographies. She leads a team of 35+ staff, who are working with local and national leaders to manage coastal fisheries more sustainably. The Philippines program has worked with almost 90 coastal municipalities since 2010, building capacity in community-based fisheries management, with emphasis on science, governance, financial inclusion and behavior change. She is also leading the roll out of a global training hub for Fish Forever country teams across Rare.
Prior to Rare, Rocky worked at Grey advertising, leading its social marketing and advocacy communications unit, working on issues like health and family planning, water and sanitation, biodiversity conservation, as well as political and issue-based campaigns. Previous to that, she was an advertising Creative Director for consumer products and services, where she learned the art and science of understanding and persuading different target audiences. She holds a degree in Psychology from the University of the Philippines.